The People Behind Exodus
Two engineers who turned their obsession with mobile performance into a business that actually makes apps run better
Where We Started
Back in 2019, I was debugging a React Native app that took twelve seconds to load its main screen. Twelve. Seconds. Users were abandoning it faster than I could count, and the client was understandably frustrated. That's when Marcus and I first started working together—he'd been dealing with similar nightmares on the iOS side.
We spent three weeks dissecting every line of code, every image asset, every API call. When we finally got that app loading in under two seconds, something clicked. We weren't just fixing bugs anymore—we were uncovering patterns that most developers never think about.
By early 2023, we'd helped over forty different apps solve performance issues. Word travels fast in the mobile development community, especially when you can prove your solutions with actual numbers. That's when we decided to make this official.
Meet Our Team
Two different backgrounds, one shared mission: making mobile apps perform the way they should have from day one
Marcus Thornfield
Marcus started his career at a fintech startup where a one-second delay literally cost them K in daily transactions. He spent five years at various companies, always ending up as the person they called when apps crashed under load. His background in computer science from Georgia Tech gave him the theoretical foundation, but debugging production apps with millions of users taught him what really matters. He's the one who spots the memory leaks that everyone else misses, and he has an unusual talent for explaining complex technical problems in ways that make sense to business owners.
Diana Kovalenko
Diana grew up in a family of engineers—her dad designed aircraft systems, her mom worked on embedded software. She thought she'd follow a traditional enterprise path until she built her first mobile app in 2018 and watched it completely fail because of performance issues. That failure taught her more about mobile architecture than any textbook could. She spent the next four years working with startups and mid-size companies, learning how different business models create different performance challenges. Diana has this rare ability to see the big picture while catching the tiny details that break everything.
What We're Building Together
We're not trying to be the biggest app performance company out there. We're focused on being the most reliable. When someone contacts us about their app running slowly, we want to be the team that actually solves the problem—not just talks about solutions.
Most performance issues aren't mysterious. They're predictable problems that happen when apps grow beyond their original design. We've seen the same patterns repeat across dozens of different projects, and we've developed systematic approaches that work.
Let's Talk About Your App